Corporate Strategy Assignment Example | Topics and Well Written Essays - 2500 words - 2

Corporate Strategy - Assignment Example organisation has a worldwide network and international presence, a strategy that enable it to earn a substantive share of the market in the most competitive markets like the USA, UK and China. Dyson’s success can be attributed to the exceptional and robust strategic abilities that boost its competitive edge. The company corporate strategies can be analysing through investigating its current position in terms of environment and competitors, as well as its strategic options. Political: Dyson Company is a UK appliances manufacturer. The raising of funds in UK is not usually easy because the rates of interest that has been high. Fortunately for the company has been able to sign a deal with a Japanese company, which led to it invest in R & D. Dyson Company requires a considerably huge amount of money to engage in R & D. The organization does certainly not receive considerable favour from UK governing bodies; it was, nevertheless, bold enough to come up with startling innovations that have startled the industry (Hollensen, 2007). Economic: the contemporary market situation does not offer favourable conditions to any industry to expand its business, mostly for those that relate directly to consumers. There has been an unfavourable demand of the vacuum cleaner manufacturers in Wiltshire, and hence the organization has to close down its manufacturing plant. Dyson Company is considering relocating its vacuum cleaner manufacturing firm to the Far East where the cost of labour is relatively cheaper (Hollensen, 2007). The company presently have 1150 human resource that still work in its factory despite the layoff. According to research the market share of the company by volume, has gone down 25% over the past five years. Social: The critical factor that attributed to company success in the vacuum cleaner industry is the ability to mollify the apparently shifting demand. A burdensome aspect for many organizations in the vacuum cleaner sector has been tracking the tastes,